To Whom Do We Owe Loyalty?

Bertram's Blog

In this age of consumerism, loyalty seems such an old-fashioned quality when used in reference to people. There is more talk of “brand loyalty” than there is of loyalty as a virtue. To be honest, I’m not sure loyalty is a virtue — it seems more of character trait than something to which one aspires.

Still, I’ve always been intensely loyal, especially to those I love, but also to other things. For example, while managing a fabric store once upon a time, I never shopped for fabric at any other franchise. Well, I did once, but never again. I felt as if I were being disloyal to my employer.

For most of my life, I thought love and loyalty were different facets of the same state, and if someone said they loved me, I assumed they would also be loyal, but now I know love and loyalty are two different…

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