This is the first in a three-part series this week looking at the cross section of beer companies and social media.
Things are getting weird this spring in the Land of Big Beer. Could this simply be the start?
As I’ve noted before, success in sales isn’t directly tied to product quality for these brands. It’s about staying hip and relevant, most noticeably in the way you … notice them. This is how Big Beer combats craft beer encroaching on its shelf space.
But while AB InBev dukes it out in the grocery store, they’re also busy fighting for your attention online. This should come…
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