Long Live the King? Hops, IPAs and Beer Business

This Is Why I'm Drunk

hop cone with crown

I am no stranger to harping on the potential calamity of the craftbeerbubble. Whether we’re reaching maturation for the market or over-saturation, there’s no denying something big is happening when we’ve got about 2,400 breweries in the U.S. with another 1,250 in the works.

So what’s recently happened here in North Carolina piqued my interest.

Recently, a local brewery, Roth Brewing (no relation), was sold, changed its name and promised a reinvention of its purpose. Gizmo Brew Works was born. To me, at least, it came as something of a surprise.

Roth Brewing – of FoeHammer barleywine and Forgotten Hollow cinnamon porter fame – was started and run by homebrewers. Their passion led them to going pro, but perhaps they just weren’t cut out for the business side of things. Presumably, the new owners are a little more focused on business, but does that translate to…

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